![]() “Our goal was to deliver a premium product that they could enjoy with their family and friends and we are thrilled that they are enjoying it as much as we hoped they would.” “Once again our fan’s enthusiasm to celebrateStars Wars continues to amaze us,” said Kayleen Walters, Senior Director, Marketing, Lucasfilm. From Darth Vader at the 2011 Consumer Electronics Show (CES), a first look at San Diego Comic Con, a first-of-its-kind partnership with eBay, to creating the world’s largest lightsaber in the UK, the power of the Force continued to resonate around the world as fans came out in droves to have fun with that galaxy far, far away. ![]() The 13-month campaign to launch the SAGA Blu-ray and engage consumers around the globe began in August 2010.
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